4 Signs You Might Need To Fix Upgrade Your Website
Being a website owner, you always look for more traffic that can generate leads. Online traffic volumes help you to determine the website performance, recognition, sales, etc. But sometimes having well-developed content, furnished websites and having users visits. It is more likely to happen that your website needs an improvement because your traffic is not giving you sales and recognition. Following are the four signs of your online traffic that might need improvement:-
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- Average Session Duration.
People’s clicks or visits to your website are called sessions. If the user spent an average session duration ( i.e. 2-3 minutes) on your website, then it is more likely to happen that traffic is unable to convert into leads. Despite the fact, you are getting traffic to your site, but if the user doesn’t stay long enough and leaves without even clicking, then your website might need improvement to make the visitors stay long enough to generate leads.
Average session duration happens when your website doesn’t meet the trends, doesn’t have enough content, or the content itself is lacking.
You should look and analyze your site by using a website traffic checker. Using On-Page Seo, improve the content by proofreading.
- Website Runs Slowly.
If your web page takes enough time to load, then users are more likely to switch to another website that runs smoothly and quickly. It is suggested that consumers have an attention span of around 2-8 seconds, and if the website takes more time to load, then they might not like to revisit your website despite having consumer-friendly content. Slow websites annoy the customers and show your unprofessionalism towards business, and this leads to less online traffic. So, make sure your website runs smoothly and is up to date with trends.
- High Bounce Rate.
High Bounce Rates are the percentage of returning customers or visitors leaving immediately from your site. The higher the rate, the worse is the case. 20-40% is an excellent percentage rate, but more than that is considered unhealthy for your website. This shows the visitor's first impression of your site is not good. You can check your bounce rate on Google Analytics.
Keep in mind that to avoid a high bounce rate, your website has a well-optimized and designed Home page and Landing Page, as this is the first thing users see. Also, try making your content SEO-friendly and don’t have difficulty in comprehending. Write suitable headlines, long-tail, and short tail- SEOs that can attract the right people. This way can help you to increase traffic volume and might even convert the visitors into customers.
- Low Conversion Rate
A low Conversion Rate can lead to less online traffic or visitors to your site. This happens when your Landing Page or Site design is difficult to comprehend by the viewers. It could be that your offer on the website is too expensive or not valuable enough to convert the visitors into customers.
Make sure your website is continually updated and has engaging and informative content. Try optimizing your site for conversions, use effective headlines that are communicating visitors interests, use high-quality images, and have strong CTA ( Call to Action). Be sure that your website comes in handy for mobile users also.
Do not forget to advertise or promote your website through other means, as this is also the best and organic way to generate more conversion rates for your site.
Above were the four signs that your online traffic needs improvement. Assure that to keep your site updated with trends, have well-designed pages and SEO-friendly content. Also, make sure to advertise or promote your site for landing more traffic that might convert into leads.
